Branding ◇ Social Content

HelmWear use innovative textile solutions to offer premium underwear products to the conscious consumer, using only sustainable regenerative fibers and production processes. 

The logo concept evolved into a ‘HW’ monogram; like ghost fishing nets emerging from the depths of the ocean, the H quietly reveals itself from the background negative space. HelmWear’s philosophy is strongly linked to the health of our oceans. The branding needed to symbolise the strong conviction and purpose in supporting our bodies in our fitness endeavours while consciously considering our planet’s finite resources.